StyleStore is a fashion brand with roots in Denmark that has 20 years of experience in the industry. The Scandinavian-inspired brand offers versatile style favorites that are curated to complete the wardrobe of modern women. Their collection is exclusively developed in-house by their creative and style-led team and sold through their online store as well as through some of the publishers and marketplaces within the Tipser network.
Working with Tipser’s Embedded Commerce has allowed us to acquire new customers and drive new revenue through some of the leading lifestyle magazines in Germany. We also got the opportunity to collaborate with editors who understood our brand and message, and could tell our story to their readers in the best possible way. Marrying the right product with the right audience on the right platform is sure to spark interest and result in great results.
Stylestore partnered with Tipser and had the opportunity to collaborate with some of Burda’s media brands in Germany through a variety of campaigns in 2021. The campaigns included editorial articles curated by the editors of Elle, InStyle, Freundin, and Harper’s Bazaar. A selection of StyleStore products was also sold through the publisher’s shop pages and promoted in newsletters, sponsored ads and social media. At the same time, StyleStore was also featured in another German fashion magazine and sold through Rekordsparer, a marketplace with a handpicked selection of fashion and accessories.
The successful partnership of StyleStore and Tipser highlights the excellent opportunities for fashion brands to expand and grow their presence in a new market. By being positioned in some of the leading lifestyle publishers in Germany and a marketplace, StyleStore increased the awareness of their brand and experienced impressive growth in sales. In 11 months, StyleStore sold 8471 products which resulted in sales of €592.868.00. With a CPA-based model, StyleStore only paid a commission for orders sold, and the ROI was 333% with an average order value of €69.00. During Oct-Nov 2021, a single product was featured in multiple articles on InStyle, Freundin, and Harper’s Bazaar and generated a total of 3768 orders, producing €284,094 in revenue. A single article on InStyle generated €87,481 and sold 1165 products.