Tipser expands to North America

Tipser, the Swedish e-commerce scaleup, opens up a New York office to meet the increasing demand from the US market. The company brings its monetization solutions for the media industry to the US, which allows direct-to-consumer e-commerce sales across all devices, apps and platforms from an inventory of over 100 million products.

The global media industry has seen a long and steady decline in advertising revenue. This has fuelled a global interest in alternative revenue sources. At the same time, lifestyle brands are looking to deepen their relationship with their customers by direct to consumer e-commerce, cutting out middlemen in retail. These two trends are converging at the point where Tipser’s platform exists. Tipser connects publishers and brands to reach consumers directly through integrated buy buttons placed in inspirational content.

Tipser’s embeddable shopping technology is live in 8 European markets including the UK, Germany, Spain, France and the Nordics. Europe’s largest publishers are currently using the platform including Elle, Dagens Nyheter, Cosmopolitan, Bonnier, Bauer Media, Hubert Burda Media, Schibsted and many more. Now that same technology is available to North American media companies and digital platforms.

The unique US market offering also includes cutting edge direct to consumer e-commerce in other channels including Instagram Marketplace, Google Shopping Actions and in voice controlled technologies like Google Assistant. This enables brands to virtually sell in any channel they like.

The company, which has now over 100 Million sellable products, from thousands of brands, is looking to grow it’s 2019 revenue by threefold. Tipser is now opening up an office in New York and has appointed Mike Sampson, the former Senior Vice President of Business Development for the global events company UBM, to spearhead the US expansion. Sampson is a serial entrepreneur and business leader who has been developing branding, e-commerce and sales strategies for more than 50 direct to consumer brands. At Tipser he is now overseeing the North American sales operation.

“The traditional retail model no longer exists. Digital technology has changed the way we look for and emotionally attach ourselves to products, and how we purchase. Tipsers technology has created efficient and profitable channels of distribution that enable the consumer to have a seamless and pleasant digital shopping experience on any digital surface”, Mike Sampson says.

Tipser was founded in 2011 with the mission of making commerce possible on any digital surface. Today the company works with Europe’s biggest media companies, price comparison sites and marketplaces to power e-commerce on their platforms.

“In the midst of the pandemic we are experiencing a perfect storm with a big shift to online shopping, while media and traffic platforms desperately are looking for new revenue streams to compensate for the accelerated decline in advertising. At Tipser we see an unbelievable increase of inbound requests from clients on both sides of the Atlantic for embeddable e-commerce revenues. We decided to open local operations also overseas, to service these clients best. Since the founding of Tipser 9 years ago, it’s been our dream to expand to the USA and now the time has come”, concludes Tipser Co-founder & CEO Marcus Jacobsson.

Contact details & interview requests

Marcus Jacobsson
[email protected]

Mike Sampson
Director of Sales, North America
[email protected]

Tipser Inc, 900 3rd Avenue, 29th floor, New York, NY 10022

Earlier press release from Tipser

Tipser acquires distributed commerce expert Reve

  • Tipser AB is active in the Nordic countries, Germany as well as France with customers including Bonnier, Dagens Nyheter, Cosmopolitan, Bauer, Hubert Burda Media, Pricerunner, among others.

  • Reve AB makes it easy to perform e-commerce transactions in channels such as Instagram, Google, price comparison sites, online marketplaces, voice assistants, digital ads, and others. Reve’s customer base includes some of the world’s largest retail groups, Pricerunner, Hemset, Ridebrain, Speqta, and Widespace.

  • The acquisition of Reve complements Tipser’s product portfolio and strengthens the relationship to global brands who want to own their online sales channels.

  • Together with the merger Tipser receives 45 Million SEK funding in the form of a convertible loan. The funding round comes from both existing and new investors.

Tipser is a Swedish growth business that enables new revenue streams for publishers through e-commerce on their websites. Tipser acquires the Swedish company Reve which, like Tipser, specializes in distributed e-commerce.

Tipser showed strong sales growth during the previous broken fiscal year (18/19) by reaching SEK 28M in sales, a tripling compared to the previous period. Reve, who have been profitable since 2018, grew strongly in 2019 with approximately SEK 7M in sales. The merged group has around 55 employees in Stockholm, Barcelona and Wroclaw. Reve’s two founders Josep Nolla and Andreas Wålm continue to run the business actively.

The acquisition of Reve AB and the Reach platform greatly complements Tipser’s product portfolio by increasing the number of purchasable products to over 100 million and expands Tipser’s geographical spread to include the USA, the UK and Spain.

Reve’s customers use the Reach platform to enable e-commerce transactions in channels outside their own webshops. These channels include for instance the Instagram Marketplace in the USA, other social media channels and voice assistants like Google Assistant.

Josep Nolla, co-founder of Reve comments on the deal: “Reve has had a fantastic growth journey for many years. We started with consumer focus with our own marketplace, and then changed the focus to B2B model by offering our unique technology to other online retailers. Combining our experience and technology with Tipser’s network and solid platform means that together we can grow much faster in the future. Brands can finally sell their products in multiple channels without complicated integrations. This means the purchase can finally take place wherever the consumer’s interest arises. We are really excited to have access to this opportunity with the Tipser’s team”, says Josep.

Reve has had backing from investors such as Optimizer Invest, Almi Invest, Wellstreet, Paul Fischbein (former CEO Qliro Group) and author Jens Lapidus among others. The investor group now sells its entire holding.

“With the acquisition of Reve, we gain access to a technical platform that fits very well into Tipser’s broad offering of embedded e-commerce for publishers and traffic platforms. Reve has not only built integrations for both Instagram and Google, but also has major global customers that complement Tipser’s network of publishers and platforms well. We really look forward to continuing our work with Reve’s founders and talented developers with unique expertise in distributed commerce. It will be an exciting and fun journey together! ”, says Marcus Jacobsson, CEO and co-founder.

Tipser & our technology have been featured in

Materials for press & media

Team & founder photos

You can download Tipser team and founder photos from our Google Drive folder.

Tipser Logo

Download the Tipser logo in the most common formats and colour variations.

Connect with us on social media