Affiliate marketing vs. Content commerce

Go beyond ad tech and affiliates

Why choose content commerce instead of affiliate marketing?



Why choose content commerce instead of affiliate marketing?​

Our partners

What is the difference between affiliate marketing and content commerce?

Affiliate marketing

Your readers convert on external shopping sites
  • 7% average commission
  • Traffic needs to be sent outside from the site to convert
  • Readers do not typically return to consumer content after being sent out
  • Publisher gets no access to user data

Affiliate marketing has been the standard approach to monetizing digital media. However, the customer journey ends on the affiliate site, which means you lose readers and traffic.

Content commerce

You sell to your readers directly
  • 20% average commission
  • Readers convert directly on your site
  • All traffic is kept on your site or app
  • You receive the entire customer data

Keep your traffic – the purchase happens onsite. The average commission level is around 20%. You can create a unique reader experience by only selling items that align with your brand and values.

new media revenue

Build a media business model that lasts

Our clients outperform their ad sales and affiliate programs by selling directly to their readers. E-commerce allows them to stay in charge of their content monetization.

Shopping Directly from content

Sell your favourite products directly

With Tipser you can embed shopping functionality to any existing website. We even give you ready products, handle payments and customer support on your behalf.


Safe ecommerce on any platform

Stop sending your visitors to external sites

Our technology works with any existing digital platform. You don’t have to change your CMS to start selling from your sites.

Talk to our experts to get started!