To be prepared for a crisis is not something that crosses a lot of people’s minds. We tend to take things for granted and believe that nothing bad could happen to us.
But one person thought differently, and at a very convenient time. Remember that coronavirus that caught us all off guard in March? You could call it a crisis.
Filip Waak started Bered in early 2020 with the goal to make crisis preparation more conventional, with easy access to information and necessary products. Today, few people are aware of the requirements set out by the government in case of a crisis, and even fewer people are prepared for one.
Bered offers a custom case filled with products based on the guidelines of the Swedish government. It works like an “insurance” to keep families self-sufficient for a week.
Campaign results between APRIL - MAY, 2021
Interested in selling through Tipser?
Validated the concept with Tipser
This niche brand responded perfectly to the audiences of Dagens Nyheter and Sydsvenskan, which was proven in the sales volume during the campaign period of one month. The collaboration between Bered and Dagens Nyheter went smoothly from the beginning, and Bered sold out its inventory within the campaign period.
Selling through Tipser allowed a small brand like Bered to validate its product, increase revenue, and find the right audience without having to invest in PR or paid advertising.
Interested in learning more about Bered and its products, visit bered.nu.