Originally published on digiday.com. In recent years, brands and publishers have adopted affiliate marketing as an increasingly established method to audiences. However, what may seem
Tipser’s technology makes it possible for any content commerce website to be transformed into a shoppable ninja. The solution contains a set of components which
Originally published on digiday.com Data-driven marketing helps brands understand where consumers are within the shopper journey, enabling them to predict better what the customer might
Affiliate networks have a long and successful history in helping brands grow sales online and today almost every brand is connected to at least one
Amazon accounts for around 50% of total online sales in the US. The wide range of products, low prices, and free shipping are the main
“Journalism matters and is in demand again. But one problem for publishers is that this extra interest is producing even less income – as advertisers
The media industry is currently undergoing one of the most significant periods of change in its history. The technological age in which we live has
The best dashboards provide a clear overview of your business performance and answer important questions about your business. Tipser’s Analytics Dashboard does exactly that. Over
Content Commerce is the combination of content with commercial offerings to create a unique shopping experience for customers. Consumers today do not simply look for
From the East to the West, livestream shopping has spiced up the e-commerce industry, and brands and retailers are quickly discovering its benefits. Shopping restrictions
Social networks are so much more than just channels for keeping up with friends and family. Nowadays, they are used for checking out the latest
E-commerce is booming, with the impact of Covid-19 accelerating further what was already a clear shift from bricks and mortar outlets to online. The digital
In this rapidly-changing world of media and commerce, marketers and brands are in a constant battle to keep up with the latest marketing terminologies and
For over a decade, media outlets and retailers have leveraged shoppable content to maximise profitability and relevance in an increasingly digital world. Now, as brands
Recent developments within the media industry suggest that paywalls and subscription models could become one of the principal sources of income for publishers in the
With the fashion industry on track to be responsible for 25% of the world’s carbon footprint by 2050, it’s obvious that e-commerce needs to lead
In 2020 it is estimated that the global value of the affiliate marketing industry is around $12 billion. This is a significant piece of change
Social commerce has been taking its first steps already for some years, but today the develop is so far that Forbes calls the rise of
In the last couple of decades, price comparison sites have come to occupy a significant role in online shopping behavior all over the world. In
Happy Friday everyone! We’re finally ready and excited to announce our expansion into the United States with the opening of an office in New York
