
Native Ads, Branded Content, and Content Commerce: What’s the difference?
In this rapidly-changing world of media and commerce, marketers and brands are in a constant battle to keep up with the latest marketing terminologies and
In this rapidly-changing world of media and commerce, marketers and brands are in a constant battle to keep up with the latest marketing terminologies and
For over a decade, media outlets and retailers have leveraged shoppable content to maximise profitability and relevance in an increasingly digital world. Now, as brands
Recent developments within the media industry suggest that paywalls and subscription models could become one of the principal sources of income for publishers in the
With the fashion industry on track to be responsible for 25% of the world’s carbon footprint by 2050, it’s obvious that e-commerce needs to lead
In 2020 it is estimated that the global value of the affiliate marketing industry is around $12 billion. This is a significant piece of change
Social commerce has been taking its first steps already for some years, but today the develop is so far that Forbes calls the rise of
In the last couple of decades, price comparison sites have come to occupy a significant role in online shopping behavior all over the world. In
Happy Friday everyone! We’re finally ready and excited to announce our expansion into the United States with the opening of an office in New York
Online media finds itself in a tough spot during the Covid-19 crisis: Traffic to digital platforms as well as the demand on quality content is