Native Ads, Branded Content, and Content Commerce: What’s the difference?
In this rapidly-changing world of media and commerce, marketers and brands are in a constant battle to keep up with the latest marketing terminologies and
February 18, 2021
Tipser blog
Shopping from any content becomes the new normal in 2021
For over a decade, media outlets and retailers have leveraged shoppable content to maximise profitability and relevance in an increasingly digital world. Now, as brands
January 4, 2021
Will paywalls and subscriptions be enough to save the media industry?
Recent developments within the media industry suggest that paywalls and subscription models could become one of the principal sources of income for publishers in the
December 10, 2020
Why the future of e-commerce belongs to sustainable brands
With the fashion industry on track to be responsible for 25% of the world’s carbon footprint by 2050, it’s obvious that e-commerce needs to lead
November 16, 2020
What’s the future of affiliate marketing?
In 2020 it is estimated that the global value of the affiliate marketing industry is around $12 billion. This is a significant piece of change
November 9, 2020
Instagram Checkout: A new frontier for brands
Social commerce has been taking its first steps already for some years, but today the develop is so far that Forbes calls the rise of
October 6, 2020
Price Comparison Sites: Is the Party Over?
In the last couple of decades, price comparison sites have come to occupy a significant role in online shopping behavior all over the world. In
September 21, 2020
Tipser takes New York
Happy Friday everyone! We’re finally ready and excited to announce our expansion into the United States with the opening of an office in New York
August 17, 2020
Advertising or e-commerce? How online media find predictable revenue in tough times
Online media finds itself in a tough spot during the Covid-19 crisis: Traffic to digital platforms as well as the demand on quality content is
May 7, 2020
