For over a decade, media outlets and retailers have leveraged shoppable content to maximise profitability and relevance in an increasingly digital world. Now, as brands… Read More »Shopping from any content becomes the new normal in 2021
Recent developments within the media industry suggest that paywalls and subscription models could become one of the principal sources of income for publishers in the… Read More »Will paywalls and subscriptions be enough to save the media industry?
With the fashion industry on track to be responsible for 25% of the world’s carbon footprint by 2050, it’s obvious that e-commerce needs to lead… Read More »Why the future of e-commerce belongs to sustainable brands
In 2020 it is estimated that the global value of the affiliate marketing industry is around $12 billion. This is a significant piece of change… Read More »What’s the future of affiliate marketing?
Social commerce has been taking its first steps already for some years, but today the develop is so far that Forbes calls the rise of… Read More »Instagram Checkout: A new frontier for brands
In the last couple of decades, price comparison sites have come to occupy a significant role in online shopping behavior all over the world. In… Read More »Price Comparison Sites: Is the Party Over?
Online media finds itself in a tough spot during the Covid-19 crisis: Traffic to digital platforms as well as the demand on quality content is… Read More »Advertising or e-commerce? How online media find predictable revenue in tough times
Just last week one of our esteemed clients, InStyle.de, won the award for Best Business Model from European Publishing Awards. InStyle has worked hard and… Read More »A new business model for media companies that actually works