Social networks are so much more than just channels for keeping up with friends and family. Nowadays, they are used for checking out the latest… Read More »The Strong Guide to Social Commerce in 2021
E-commerce is booming, with the impact of Covid-19 accelerating further what was already a clear shift from bricks and mortar outlets to online. The digital… Read More »Future of new e-commerce sales channels: Webinar summary
In this rapidly-changing world of media and commerce, marketers and brands are in a constant battle to keep up with the latest marketing terminologies and… Read More »Native Ads, Branded Content, and Content Commerce: What’s the difference?
For over a decade, media outlets and retailers have leveraged shoppable content to maximise profitability and relevance in an increasingly digital world. Now, as brands… Read More »Shopping from any content becomes the new normal in 2021
Recent developments within the media industry suggest that paywalls and subscription models could become one of the principal sources of income for publishers in the… Read More »Will paywalls and subscriptions be enough to save the media industry?
With the fashion industry on track to be responsible for 25% of the world’s carbon footprint by 2050, it’s obvious that e-commerce needs to lead… Read More »Why the future of e-commerce belongs to sustainable brands
In 2020 it is estimated that the global value of the affiliate marketing industry is around $12 billion. This is a significant piece of change… Read More »What’s the future of affiliate marketing?