A Scandinavian shoe brand made Germany their biggest market

Flattered joined Tipser in 2019 to help work towards their goal of becoming a global sustainable brand. Through Tipser, Flattered scaled their business in Germany, which is now their biggest market. 

The Scandinavian shoe brand collaborated with German publishers like InStyle, Elle, and Freundin on performance based campaigns. Their products and brand perfectly matched what the audience of these publications wanted. Flattered had their story told by editors who delivered curated content commerce, developed to inspire readers to purchase.

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“Working with Tipser has enabled us to scale our business successfully, whilst also getting high-level PR and branding as a bonus.”
Gustav Lidén
CEO at Flattered

Flattered have run campaigns and sold products through publishers’ embedded e-commerce stores. Between September 2020- February 2021, they ran a campaign on the Lia Leather Boots – a top seller this winter. The boots were featured as part of curated content articles on both InStyle and Freundin. The boots were also published on InStyle’s Instagram, where users could purchase the boots directly from the content through Instagram Shopping.

CTR from the articles





Campaign results between September 2020 - February 2021

€78 404





Products sold

Results from all sales during 2020


Total sales




Products sold

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About Flattered

Flattered’s commitment is to design products with contemporary aesthetics from the customers’ perspective, without sacrificing comfort or functionality. The company believes in long-lasting products that are both durable and features a timeless appeal. A Scandinavian design with long-lasting quality, made for the contemporary woman in a way that fits the world we live in today, and tomorrow.

"Scandinavian design and long-lasting quality, made for the world we live in today and tomorrow."

The name Flattered derives from the brand’s original signature collection of ballet flat slippers, first launched in 2013 in the heart of Stockholm. Since then, Flattered has grown organically and creatively, developing a full range of footwear following the demand of the customer who desired to take the indoor shoes outdoors. All Flattered shoes are designed in Stockholm and handmade by their factories in the south of Europe.