Webinars

Webinars

Upcoming live events

Media monetization trends

INMA webinar
Pioneers in Content and Commerce: How the Nordics' Largest News Media Moves to E-Commerce

Aftonbladet, the biggest news platform of the Nordic countries in both print and online diversifies its monetization strategy by implementing e-commerce. Learn from the pioneers in the field how they have developed and implemented their vision of the digital media model of the future.

Date and time: October 1st 2020, 16:00 - 17:00 (Central European time)
Availability: live and on-demand

On-demand webinars

Media monetization trends

FIPP World Media Congress:
The e-commerce opportunity in the post-pandemic media industry

At this year’s FIPP World Media Congress, Tipser founder and CTO Jonas Sj√∂stedt presents how in the digital age e-commerce becomes the crucial driver for media monetization. In this session you will learn what is needed to implement a successful e-commerce strategy and how this can help publishers in times after the global pandemic.

Availability: On-demand over the FIPP World Media Congress hub.

Media monetization trends

FIPP Insider Webinar: How European publishers turned to e-commerce

FIPP Chairman James Hewes and Tipser co-founder Axel Wolrath in a conversation about how the European publishers are turning towards e-commerce during times when advertising budgets are under pressure.

Media monetization trends

New revenue opportunities for media in tough times

Online media have traditionally focused on advertising, affiliate marketing and subscription models when it comes to monetising traffic. Recently, starting e-commerce directly inside websites has become the fourth alternative, offering some unique benefits over the other approaches. One of those benefits is that e-commerce is something you control, and it helps you create a long lasting relationship with your online visitors.

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