Webinars

Webinars

Media monetization trends

FIPP Insider Webinar: How European publishers turned to e-commerce

FIPP Chairman James Hewes and Tipser co-founder Axel Wolrath in a conversation about how the European publishers are turning towards e-commerce during times when advertising budgets are under pressure.

Media monetization trends

New revenue opportunities for media in tough times

Online media have traditionally focused on advertising, affiliate marketing and subscription models when it comes to monetising traffic. Recently, starting e-commerce directly inside websites has become the fourth alternative, offering some unique benefits over the other approaches. One of those benefits is that e-commerce is something you control, and it helps you create a long lasting relationship with your online visitors.

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