Inspire and sell through
Inspire and sell through premium publishers
Brands compete for the attention of the consumer, and the average attention span is now comparable to the memory of a goldfish.
With more options to choose from, and multiple distractions to break the buyer journey, brands must find new ways to inspire the consumer in their shopping micro-moments. One way to do so is by selling through publishers.
In this masterclass you will learn
How inspirational shopping content can be designed in order to convert
What editorial teams are looking for in brands
Why a seamless checkout experience is key to winning new customers
- Why selling through premium publishers is a competitive advantage