Content & Commerce: The Media Trend Report​

This report sheds light on some of the latest trends within digital publishing. The importance of revenue diversification is discussed from multiple perspectives. And by looking at three pioneers in the e-commerce space, the concept of monetizing digital audiences through e-commerce is explored using real-world examples.

Key findings

— The new model of digital audience monetisation and why publishers need to shift efforts
— How embedded commerce drives new profit for publishers
— How the media industry can overcome challenges of diversification of revenue sources

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