The New Way of Selling Via Publishers​

From traditional marketing methods like online display ads, and banner ads to more modern methods like affiliate marketing and native advertising - brands have tried it all. This report will take you through the evolution of selling via publishers and introduce the new way of connecting with consumers at the point of inspiration.

Key findings

— The evolution of selling through publishers and the changing landscape of advertising
— How native advertising adds value to the consumer
— The emergence of embedded e-commerce: what is it and how can it help brands acquire new customers

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