The State of Content Commerce​

In this report from Digiday and Tipser, industry experts unpack how brands, publishers and technology partners use content commerce to stay competitive in 2021 and beyond by forging strategic partnerships to create shopping experiences around content, that the digital consumer demands.

Key findings

— Why brands and publishers need to implement content commerce as part of their strategy
— Key differences between affiliate marketing and content commerce
— The key challenges brands face with content commerce activities and actions to overcome them

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